At a recent conference in Austin, Texas, a Google representative mentioned that “over-optimized” pages could soon be getting penalized and could suffer in their SERPs (search engine results pages). If you thought SEO was a “once-and-done” task you couldn’t be more wrong. Google has proven time and again that their definition of good content and well-formed pages is a moving target. Don’t keep up with them and your site could really suffer.
Rand Fishkin, CEO and co-founder of SEOmoz, offers 6 tips in this week’s Whiteboard Friday video series to help you fix up your pages to hopefully avoid being penalized by these new rules once they go into effect (no word on when, btw). After all, doesn’t it make sense to fix your site before Google penalizes you?