The use of AI, or artificial intelligence, is rapidly increasing. According to a 2025 survey by HubSpot, 66% of marketers globally use AI in their role, while 75% of American marketers use the tool. Here are some key ways businesses can use AI to improve their SEO.
Data Analytics
AI can collect large amounts of data from multiple marketing platforms and summarize the findings. This saves a business time when developing a marketing strategy. AI also handles routine administrative tasks.
Content Creation
More than half of digital marketers now rely on AI to produce written marketing content, from social media posts and email copy to blog articles. AI tools can also generate relevant topic ideas and identify high-quality keywords.
Personalized Content
AI can also be used to personalize the customer experience. AI’s quick analytical ability enables marketers to deliver tailored content and product recommendations. It also helps marketers craft more engaging, personalized messaging for automated email campaigns.
Media Buying
Adtech platforms use AI to select the most effective ad and media placements to help reach a target audience and maximize ROI. Marketers can rely on AI to identify where ads will perform best.
Benefits of Using AI
AI doesn’t replace humans, but it does let SEO professionals focus on the productive work while automating routine, mundane tasks. This results in increased productivity, time savings, more personalized customer experiences, enhanced data insights, and improved ROI. Simply put, some tasks are better done by AI, while creative work is best left to the experts.
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