Your website might have great content that readers enjoy. But without understanding the basics of SEO, you’re missing out on thousands of potential leads that are ready to invest in your business. To maximize your SEO strategy, there are two main types you should be aware of: on-page and off-page. Learn more about what each one does and how they help your site.
A Quick Breakdown of On-Page and Off-Page SEO
On-page SEO refers to everything you control on your website. This could be anything from your blog post headlines to the overall site speed. On-page SEO tends to be easier to maintain since you can update it whenever you need to.
On the other hand, off-Page SEO refers to everything that happens outside your site’s ecosystem and how search engines view your brand. A few examples include backlinks, online reviews, social media mentions, and general brand visibility. While it takes longer to build, it’s an important part of building your online presence.
How To Improve Your Online Presence With Both
- Be consistent with it. SEO takes time, so gradual improvements give you better results.
- Focus on high-quality web content. Google has a specific format called EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) as one of its main ways to assess quality. The closer you meet their standards, the higher your ranking.
- Build site credibility externally. Maintain an active social media presence, seek opportunities to earn backlinks, and encourage reviews when possible.
At Electric Bricks, we pride ourselves on helping businesses improve their on-page and off-page search engine optimization (SEO) strategies. Contact us today and let us help you improve your site’s visibility.