When it comes to social media, images, and videos are often the first thing your audience sees and possibly the one thing they remember. Conveying your brand on social media through pictures and videos has become more important than the actual content written on the post. For that reason alone, it’s not only important to have engaging images and videos, but it’s crucial that their sizes are adjusted appropriately for each platform to ensure the image is pixelated correctly. It’s also important to remember that different devices render differently, so choosing dimensions for mobile and desktop tends to vary.
With each social media platform’s unique set of rules for pictures and videos, we have put together a guide to help you add images and videos to your Facebook, Instagram, LinkedIn, and X (formerly Twitter) accounts to help avoid awkward crops or loss of quality.
Instagram supports horizontal, vertical images, and square images. Here are basic Instagram image sizes so that you can upload your photos correctly and get the best quality.
Profile photo: 320 x 320 px
Landscape: 1080 x 566 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080
Stories and Reels: 1080 x 1920
It’s important to remember that if your uploaded image has a different aspect ratio, Instagram will automatically crop the photo to fit a supported aspect ratio.
For Facebook, uploading images as a JPG or PNG file is best to avoid any compression or distortion. Here are the recommended pixel sizes for the best image quality.
Profile photo: 360 x 360 px
Cover photo: 820 x 312 px
Landscape: 2048 x 1149 px
Portrait: 2048 x 3072 px
Square: 2048 x 2048 px
Stories: 1080 x 1920 px
X (formerly Twitter)
Tweets that include images are known to get more likes, clicks, and Retweets. Here are the recommended pixel sizes for image quality.
Profile photo: 400 x 400 px
Cover photo: 1500 x 500 px
Landscape: 1200 x 675 px
Portrait: 1080 x 1350 px
Square: 900 x 900 px
Attaching images to your LinkedIn posts has consistently been shown to increase comments and sharing. Stick to these recommended sizes for the best results, and make sure to use PNG or JPG images.
Profile photo: 400 x 400 px
Cover photo: 1584 x 396 px
Portrait: 1920 x 1080 px
Square: 1080 x 1080 px
It’s important to remember that social media platforms sometimes change the dimensions of images. Working with a digital marketing company that stays on top of these changes is key. Contact us here.