The (purposely short) article you are about to read was published as a demonstration during the Professional Development & Social Media Symposium.
At this very moment (or on Wednesday, January 13th, 2016, for those of you who aren’t reading this at the exact moment it was published) I am speaking at the Professional Development & Social Media Symposium held at the Nassau Country Club on Long Island. This event is being hosted by Meaghan Janedis, owner of Legacy Sport and partner at Glam Slam Gear.
The topic of my discussion is how to leverage social media as a means to drive more traffic to your website. The main points of my presentation are that social is NOT a replacement for a well-conceived and well-designed website. Rather that it should be used as a tool to support a website and as a place to build and grow brand awareness.
Social Media – A Place for Conversation
Social media excels at allowing business owners to speak directly to their (potential) customers. It is a great way to answer questions, solicit feedback, and give short progress updates on new product releases or other projects.
Your Website – A Place for Building a Deeper Relationship
While social is a great way for new customers to discover your company, your website is where they will inevitably go to learn more about you. What are all the products or services you provide? Are there downloads available with detailed specs? Do you have any upcoming events? How can you be reached? These are all questions potential customers may have that your website is perfectly suited to answer.
There is no substitute for a professionally designed site. In today’s world, it’s the equivalent of a brick-and-mortar storefront. Where would you rather shop – at a poorly maintained store with peeling paint, trash in the parking lot, and no one to answer your questions, or at a clean, freshly painted, beautifully landscaped store, with friendly, knowledgeable staff eager to help you?