Every day, each of us are online and without realizing it, viewing countless images and absorbing a great deal of information. For that reason alone, it’s important that your business website quickly and easily reflects what your company is all about and the special services you offer. Your website is your online “calling card” and can quickly make or break whether a person takes the time to learn more about your organization.
Our EB team consists of experienced professionals who know how to design a one-of-a-kind site that highlights your vision and best showcases and elevates what makes your company stand apart from your competitors. Website design is very subjective as it has to incorporate and capture not only the right visuals, but also present your content in an easy-to-understand format. Too many times we work with new clients only to discover that while their existing site has lots of flash and dash, there is little in the way of the substance necessary to help their business grow. What many owners aren’t aware of, is the fact that websites need to be multi-dimensional, featuring photos, content, forms, and much more to offer an enriched experience for visitors to the site.
What sets us apart are the methodical steps we take to ensure that we preserve what is important to you and your business, while helping to showcase what makes it unique. When working with us, you quickly realize that we focus on three key areas, the design, the marketing messages and the functionality, which when combined, present your brand in its best possible light while building confidence and trust with your new and existing customers.
There’s nothing like learning from examples of what other companies have done, to understand what a difference a new website design can do for your business. Below we have shared some case studies from our EB Portfolio to illustrate how simple changes and strategic additions can completely elevate your online appearance. Take a look!
HARBOR CHILD CARE
The Challenge
When we first took a look at the existing site for Harbor Child Care, we quickly realized that it was missing the fun and excitement that should immediately be evoked when visiting a site about childcare. The homepage didn’t even feature photos of any children, but instead focused on visuals about their various locations and COVID policies. While certainly important information, there was no warmth or trust projected, something parents innately look for when exploring childcare options.
The Solution
Our talented EB team knew that what was needed was a friendly and approachable site that would start to put parents at ease right away. We added a carousel feature that rotates with useful information, while always projected against photos of happy children. We also added a graphic element that catapults onto the screen to add a feeling of surprise and delight. Our client’s priority was to not only share what busy parents need to know about their various locations, but also provide detailed resources for each type of service offered. Visitors to the site are now greeted by an online chatbot so that no matter what time a busy parent needs information, they can ask questions and gain the knowledge they need. The site also now offers separate sections so that not only are their services highlighted, but caretakers can learn about news and upcoming events. A handy form is provided so parents can quickly sign up to receive Harbor’s newsletter.
ABOVE ALL STORE FRONTS INC.
The Challenge
The EB team was excited to get to work when they were assigned to completely redesign the Above All Store Fronts website. The existing site reflected little information about what made the company special, its unique three-generation experience, and offered few elements showcasing samples of their past work.
The Solution
The first step was to decide what design elements were lacking and lay out the best configuration that would immediately draw attention to the site and quickly allude to the fact that this is a modern and preeminent architectural metal and glass contractor. It still needed to highlight the fact that this is a family-owned and operated organization that has been in business for over three decades. Bold graphics and assorted visuals were paired with simple descriptives, making the site very educational for visitors who are looking to learn more about the services the company offers. We also added a listing of vendors and company awards to immediately add credibility to the organization. Most importantly, a separate portfolio section was added so that prospective customers could learn more about the many prestigious projects that Above All Store Fronts has successfully completed.
To learn more about our website design process and how we can best showcase your business, please contact us at tel +1 – 631-909-1004.