Is Image Diversity in Website Design Important?
Image diversity may not be something we commonly think about; however, the specific imagery and photographs featured on your website can lower bounce rates while increasing website conversions. Your website imagery should have the capacity to speak to people of all types and backgrounds. While promoting cultural awareness and veering away from biases, diversifying your website’s images also builds trust and increases visitors’ engagement. This article will specifically focus on maintaining diversity when choosing images from a stock photo source.
Where to Find More Inclusive and Diverse Stock Images for Your Website Design?
If you happen to be using a stock photo site that is not explicitly geared toward diversity, you may have to use specific search terms to find more inclusive imagery.
Brands can play a big role in fighting symbolic annihilation, reversing negative stereotypes in media, and championing inclusivity simply by changing a few images on their homepage. In doing so, they can open their reach to customers of all demographics and further position themselves on the right side of history.
A website is your digital space to promote your business, but it can also work as a tool to advocate for equality.
Optimizing Your Calls-to-Action
The calls-to-action (CTAs) on your website can greatly influence a user’s decision to make a purchase, call your business, or engage in other ways that can increase your bottom line. Several factors contribute to the effectiveness of the CTAs on your website.
New Web Designs for Long Island Businesses and Organizations
The Electric Bricks web design and development team has been building websites for businesses throughout the US for over a decade. And because our flagship office is on Long Island, this article will highlight some of the Long Island-based companies and organizations whose websites we have recently launched.
Responsive Web Design With Advanced UI Functionality
When properly executed, the form and functionality of a website work together to meet a company’s business goals, while simultaneously building confidence in the brand and highlighting their expertise to potential customers. From a marketing perspective, that can be a tall order to fill. To that end, a website’s user interface (UI) can play a […]
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