When’s The Right Time To Refresh Your Site’s Content?

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A content refresh can improve your rankings without needing to create new material. But when exactly is the right time to do it? In this post, we’ll give you a few key signs that it’s time to update your website’s content and explain how our copywriting team can help. 

3 Obvious Signs You Should Consider A Content Refresh 

Your Website’s Traffic Is Going Down

Creating content is more than finishing a simple post and moving on. You should be consistently checking your content’s metrics, analyzing what’s working, and ensure your target audience still finds it relevant. If you see your most popular posts losing traffic, take that as a clear sign that you need to make changes. 

You’re Targeting New Keywords

Marketing teams are always looking for better keywords that improve a piece’s ranking in search engines. These rankings change over time, so always tweak your content to ensure it continues attracting readers to your site. 

You Have Outdated Information

Even the most evergreen content pieces could have a broken link or outdated sources that could turn your target readers away. By updating your content with the latest information, you’ll build credibility with your audience and potentially become a leading authority in your industry.

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Refresh Your Site’s Content With Our Help 

A content refresh could be exactly what your site needs to boost traffic and attract your target readers. Our copywriters can give your content the update it needs to stay relevant. If you have a project in mind, please fill out our contact form or give us a call at 631-909-1004 today. 

 
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