Website Management Quick Tip #4: Make Sure Your Site Works on a Cell Phone

It sounds silly nowadays, but are you sure your site works the way it should on a cell phone? When was the last time you checked? If it’s been a few years since your site was built, or if you used a company other than Electric Bricks, you may want to check it and make sure it’s representing you the way it should to mobile users.

The Majority of All Internet Traffic is on Mobile

According to a 2018 report from Statista, 52.5% percent of all website traffic worldwide was generated through mobile phones. And depending on your industry, we’ve seen even higher rates than that in the Google Analytics accounts for our clients.

Since the majority of people are probably finding your site on their smartphone, it’s critical that you make the experience a good one or you could be losing customers. The days of doing a “pinch-zoom” in order to read a web page on a phone are over. It’s incredibly irritating and many visitors will leave a site that isn’t mobile-friendly. Your site needs to be easy to read on any device without the need to zoom in or turn the screen.

Percentage of all global web pages served to mobile phones from 2009 to 2018
responsive web design

Navigation also needs to be simple and touch-friendly. If a visitor can’t easily get around your site using just their thumb it may be time to think about a redesign.

Responsive Web Design is the Way to Go!

The idea behind responsive web design is that the website will reformat itself to correctly accommodate the screen size that’s being used. Electric Bricks builds every website using this technology and we test every site on a variety of devices to ensure a good user experience regardless of screen size.

Ask yourself how many new customers you might have missed just because they had a bad mobile experience on your site. We think even one is too many!

 
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