SEM Onboarding Form

Company Name:
Contact Name:
Contact Email:
Contact Phone:


Billing Email:

Billing Street 1:
Billing Street 2:
Billing City:
Billing State:
Billing Zip Code:

How will you be paying for your monthly services?

Do you currently have access to a Google AdWords account that is currently or has run campaigns previously?
YesNoNot Sure

Do you have an existing Google Analytics account?
YesNoNot Sure

Do you have the Google Tag Manager installed on your website?
YesNoNot Sure

Do you have the Facebook pixel installed on your website?
YesNoNot Sure

What is your primary goal for your marketing campaign? (Check all that apply)
Brand AwarenessOnline SalesCollect EmailsDrive Phone Calls

What is your target cost for customer acquisition?

What is the physical address of the business(es) you would like to advertise in your pay-per-click campaigns?

What phone number would you like customers to call?

Please list the exact Countries, States, or Cities/Towns you would like us to target. If targeting at the city/town level please specify specific cities/towns or zip codes. (May be attached as file)

(Microsoft Word, Excel or PDF - 1MB limit)

Are there any geographical regions you would like to target aside from zip codes provided above?

List 3-5 competitors with their web addresses:

Do you have limitations on what you can do for marketing set by a parent company?

If yes, please list limitations set by your parent company. (Be specific):

Are there any parent company marketing programs for lead generation? (Please describe):

Who is your target audience (Your ideal customer)?

What search terms do you think people use to “Google” you and/or your products/services?

Why would a potential customer use your products or services instead of your competition?

What are the most important things you would like to communicate to your potential customers?

What are the primary goals of your website?

What is your call to action and/or your special or seasonal offers?

What is the #1 product/service and/or geography that you want to promote on your landing page?

What is the #2 priority product/service and/or geography that you want to promote on your landing page?

Do you have a Mailchimp, Constant Contact, InfusionSoft or other email broadcast system in place? If so, what system?

Are YouTube video ads included in your campaign?
NoYesNo, but I'd like them

When would you like your campaign to start?