Image diversity may not be something we commonly think about; however, the specific imagery and photographs featured on your website can lower bounce rates while increasing website conversions. Your website imagery should have the capacity to speak to people of all types and backgrounds. While promoting cultural awareness and veering away from biases, diversifying your website’s images also builds trust and increases visitors’ engagement. This article will specifically focus on maintaining diversity when choosing images from a stock photo source.
Where to Find More Inclusive and Diverse Stock Images for Your Website Design?
If you happen to be using a stock photo site that is not explicitly geared toward diversity, you may have to use specific search terms to find more inclusive imagery.
Brands can play a big role in fighting symbolic annihilation, reversing negative stereotypes in media, and championing inclusivity simply by changing a few images on their homepage. In doing so, they can open their reach to customers of all demographics and further position themselves on the right side of history.
A website is your digital space to promote your business, but it can also work as a tool to advocate for equality.
Related Posts:
Does Font Matter On My Website?
Reading Time: 2 minutes One of the most overlooked features on any website is the font size and style. If your website is too difficult for the average person to comfortably view, you could be losing customers before they even learn what makes your company or product unique. This crucial design decision should not be made casually, but instead […]
Custom Designed Site VS. Squarespace
Reading Time: 2 minutes It can often be overwhelming when first setting out to design a website for your business, especially when budget is a consideration. Oftentimes small business owners think that going with a predesigned template like those offered on Squarespace may be the way to go and save them money. In actuality, going that route may severely […]
Web Design Trends to Watch for in 2024
Reading Time: < 1 minute Web design is ever-evolving, with each year bringing fresh ideas and innovations. As we look ahead to 2024, it’s time to explore the web design trends that we think will make a significant impact on how websites look and function.