OK, the first step is done. You contacted me a few months ago and we worked together to create a beautiful website that you and your visitors love. But the site’s been up for a while now and you’ve noticed that your visitor counts have either leveled off or are dropping. What gives? Is something wrong? [...]

Opus the Penguin © Berkeley Breathed A lot! What am I talking about? Penguin! That’s the name of the latest Google algorithm update released last month – April 24th, to be exact. “Great,” you’re no doubt thinking. “Another update designed to punish my site and kick me out of the SERPs!” Well, that’s one way to look at [...]

Matt Cutts, head of the webspam team at Google, posts regular videos on his YouTube channel, Google Webmaster Central, for website owners to better understand how to build sites that Google will index well and offers advice on what not to do to ensure you don’t get dropped from the SERPs (search engine results pages). [...]

At a recent conference in Austin, Texas, a Google representative mentioned that “over-optimized” pages could soon be getting penalized and could suffer in their SERPs (search engine results pages). If you thought SEO was a “once-and-done” task you couldn’t be more wrong. Google has proven time and again that their definition of good content and well-formed [...]